DST · Website operations

I maintain the website behind the marketing funnel.

My role is to keep publishing, lead capture, measurement, and releases working as one dependable system.

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What was my role?: Web Developer & Site Maintainer
What did I own?: Website operations, Gutenberg publishing, campaign pages, and production quality.
What did I improve?: Lead journeys, attribution, GTM events, conversion tracking, and maintainability.
How did I work?: Scoped changes, staged reviews, responsive testing, funnel checks, and live verification.

What I contribute

Practical ownership across the visitor journey.

Maintain the WordPress experience and protect the shared templates, navigation, and publishing patterns teams rely on.

Turn campaign requirements into responsive pages, dependable lead capture, attribution continuity, and clear success states.

Manage GTM and conversion behavior so the right events fire at the right moment without duplicate ownership.

Selected contributions

Delivered Gutenberg-first landing pages while preserving the established editor experience.
Connected responsive page journeys to maintained lead-capture and campaign-attribution flows.
Moved conversion tracking toward controlled GTM event routing and verified expected behavior.
Built page-scoped solutions without adding fragile one-off behavior to the wider site.

How I deliver

01
Understand
Define the audience, conversion point, and measurement plan.
02
Build
Use reusable patterns and scoped enhancements editors can maintain.
03
Verify
Test responsive behavior, lead flow, attribution, events, and success states.
04
Release
Review the change, ship deliberately, and check the live result.

Why it matters

Need someone who can own more than the page?