Web developer · Portfolio

I make the web feel human.

Hi, I'm Aiden. I build thoughtful digital experiences where useful code meets character, clarity, and a little delight.

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01Selected work

A few things I’m proud to put my name on.

A closer look at the systems I maintain, the journeys I improve, and the care I bring to shipping reliable work.

DST website preview
Website stewardship01

DST

Maintaining a high-traffic B2B website and the conversion journeys behind it—from Gutenberg publishing to reliable lead flow and measurement.

  • Growth funnels
  • GTM & analytics
  • WordPress
Minisite website preview
Production implementation02

Minisite

Converted a supplied design and concept HTML into a working Next.js site, with responsive interactions, forms, API endpoints, and GitHub-to-Vercel delivery.

  • Next.js & APIs
  • Forms & email
  • Vercel delivery
Software Trends website preview
WordPress platform03

Software Trends

Built and maintained a WordPress content experience using Elementor, custom ACF structures, REST API delivery, and responsive iframe integration.

  • WordPress & Elementor
  • REST API
  • ACF & iframes
Communications system04

Demand Dialer

A custom calling workflow built with CodeIgniter and Plivo, connecting application logic with programmable communications.

  • CodeIgniter
  • Plivo
  • Workflow logic
Information architecture05

Client Docs System

An anonymized case study about organizing a complex client-document library into a clearer, more usable hierarchy.

  • Content hierarchy
  • Findability
  • Systems thinking
Product redesign06

Redesign Framework

A practical approach to auditing an existing experience, challenging assumptions, and turning findings into implementable direction.

  • UX audit
  • Design strategy
  • Implementation
CMS migration07

WordPress to Sanity

A pixel-conscious conversion from WordPress to a structured Sanity CMS and Next.js experience deployed through Vercel.

  • Sanity CMS
  • Next.js
  • Vercel

02About

Helpful by instinct. Strategic by default.

I care about one question: how can I help? Sometimes the answer is a visible feature. Often it is the quieter work in the background that makes a team, system, or customer journey run better.

“Thinking outside the box” is a cliché for a reason. I like questioning defaults, finding the overlooked path, and then doing the careful work required to make a different idea practical.

Working style: INTJ. I use the label as shorthand, not a rulebook: I tend to think in systems, plan several moves ahead, work independently, and hold the details to a high standard.

01

Look ahead

I consider what a decision will mean after launch—not only what gets it shipped today.

02

Improve quietly

I value background impact: fewer manual steps, clearer systems, and problems prevented before they become visible.

03

Question defaults

I challenge inherited assumptions when there is a clearer, simpler, or more durable route.

04

Decide clearly

I use evidence, constraints, and the intended outcome to stay practical when the situation gets complicated.

05

Keep learning

My toolkit is always unfinished. Each project is a reason to understand another system more deeply.

03Skills & tools

What I use today—and keep learning tomorrow.

Build

  • Semantic HTML & CSS
  • JavaScript / TypeScript
  • PHP & CodeIgniter
  • React & Next.js

Connect

  • REST APIs & forms
  • CMS architecture
  • Automation & communications
  • GTM & analytics

Ship

  • WordPress & Sanity
  • Git & GitHub
  • Vercel delivery
  • Accessible responsive QA
Explore the full toolkit and how I use it

04 · Contact

Have something interesting in mind?

Tell me what you're building, where it feels stuck, or why it matters. I'd love to hear about it.

Email Aiden

aaduaban@gmail.com